With a forward-looking vision and a strong focus on sustainability, Tirana Business University (TBU) successfully hosted the conference “From Business to Tourism — A Sustainable Approach to Sector Development”, bringing together key voices from Albania’s business and tourism sectors.

The event served as a dynamic platform for dialogue, collaboration, and innovation, uniting professionals, policymakers, and entrepreneurs around a shared goal: building a more sustainable and competitive tourism future for Albania and the region.

A High-Level Panel with Purpose

The conference featured a distinguished panel of experts, including:

• Altin Sholla, CEO of Tirana Business University
• Herida Duro, Director of Tourism at the Ministry of Tourism and Environment
• Lavdërim Hoxha, Advisor at the Ministry of Economy, Culture, and Innovation
• Armando Muça, Founder of Albanian Night
• Dhurata Thanasi, Founder of Luga e Argjendtë

Each speaker brought unique insights from their field, highlighting both the opportunities and challenges facing the tourism sector as it navigates a path toward sustainable growth.

Connecting Sectors for Long-Term Impact

The discussions focused on the importance of cross-sector partnerships, innovation in tourism services, and the value of authentic cultural experiences. Panelists emphasized that sustainable tourism is not just an environmental imperative, but also a strategic economic opportunity — one that requires alignment between education, entrepreneurship, and public policy.

“Tourism and business are not separate paths — they are deeply interconnected. Our role as educators is to build bridges between these worlds,” said Altin Sholla, CEO of TBU.

From eco-tourism to local gastronomy and digital transformation, the conference showcased creative ideas and real-world initiatives that are already reshaping the sector.

A Platform for the Future

With strong attendance and engagement, the event confirmed TBU’s role as a catalyst for knowledge-sharing and innovation in Albania’s academic and economic landscape. The university reaffirmed its commitment to empowering students, businesses, and institutions to drive sustainable change across all industries.

The conference concluded with optimism and a shared commitment to deepen cooperation, develop forward-thinking policies, and keep sustainability at the heart of Albania’s tourism evolution.